SPACE10 launches worldwide survey on AI

At SPACE10 we are curious to learn how the many people feel about Artificial Intelligence, which is why we have launched a worldwide survey inviting people to have their voices heard.

We are on the brink of a fundamental shift in our relationship with technology. Thanks to developments in artificial intelligence (AI), we will soon be able to talk to our gadgets as we do our friends, family and colleagues—and our devices will talk back.

AI will be in our homes, our cars, our phones, our household goods—personal assistants woven into the fabric of our lives, living alongside us, keeping us informed and entertained, and augmenting our existence in ways that we have to yet to even conceive.

But what kind of AI could—or should—we choose? Do we want our bots to act like bots? Or do we want them to have a personality, to be human, to have a name? Should they be male or female? Young or old? Should they age alongside us? Or stay forever young?

Do we want our AI to look, behave and sound like us? What kind of characteristics—or personality traits—should our AI have, if any? Do we want it to be motherly and protective? Autonomous and challenging? Or obedient and assisting?

Should AI be able to detect and react our emotions? Fulfil our needs before we ask? Prevent us from making mistakes? Know us better than we appear to know ourselves? Do we want AI to reflect our worldview? Or to challenge it? Do we want it to be religious? Or atheist? And how much privacy and data are we willing to exchange for letting AI into our lives?

Across the globe, AI designers and engineers are asking these very questions about the machine learning-enabled technologies they’re creating. But what they design will live with all of us. And right now that design process is in the hands of the few—not the many people.

We also know that AI can be as biased as the people who develop it and the data that is fed into it. Its emergence also raises concerns about its impact on the workforce, the emergence of a widespread surveillance culture, and even its potential threat to humankind.

Despite these fears, AI offers tremendous benefits to the lives of the many people.

So it is in this light that SPACE10—IKEA’s external future-living lab—has launched Do You Speak Human?, a survey designed to shed light on what kind of AI we want.

The survey is an opportunity for you to share your thoughts about AI, to make your voice heard, to help democratise the design process. It is an opportunity to help us understand what kind of AI we want—and what kind of relationship we’d like to establish with this emergent technology.

Open design process

What does a Swedish furniture retailer know about AI and conversational technology? Not much, but we know AI is coming and we know there are tremendous opportunities in this area to create a better service for people around the world. IKEA could accommodate people’s individual needs as well as empower the 285 million people who are visually impaired using AI and conversational interfaces. We are curious to hear from the many people how they feel about AI

We acknowledge the serious concerns people have about biased algorithms, the displacement of workers in an automating economy, the emergence of a widespread surveillance culture and even AI as a threat to humankind. At the same time we know AI offers tremendous benefits to the lives of the many people and that its exponential growth is inevitable. So, how do we make sure we make it a good thing? We believe in opening up the debate, before jumping into development – asking people how they feel about AI and what they expect from it

To make your voice heard and take part in the survey, visit The results of the study will continuously be updated on the site.

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